During the NFL season, Sundays are the most popular day for sports betting in the United States. Despite this, the NFL has moved cautiously to include gambling content in its broadcasts. It has also allowed sportsbook-sponsored betting lounges and kiosks in stadiums. It has also added betting lines and spreads to the bottom of the screen.

One of the biggest sportsbooks in the United States, MGM Resorts International, recently signed a deal with the NBA as its official betting partner. In addition to receiving official NBA betting data, the sportsbook will also receive enhanced prop bets. It will also provide weekly free-to-play UFC games.

Another NFL official betting partner is Caesars Entertainment, the parent company of the Las Vegas Sands resort. Caesars closed on the acquisition of William Hill in April of 2021, and plans to rebrand its sportsbooks as Caesars Sports.

MLB is also actively looking for an official betting partner. MLB’s Authorized Gaming Operator program is in the works. It has held talks with several sportsbooks, including FanDuel and DraftKings. MLB expects to strike another deal soon, and is considering offering official sports betting data to AGO members.

Sports betting is a massive high-tech industry, with hundreds of billions of dollars being poured into the sector. It’s a growing industry with plenty of opportunities for partnerships. But how can brands make sure they don’t alienate non-wagering fans? And how can sports leagues benefit from the legalization of sports betting?